Sprouts & Shutters: Barons Jewelers To Leave Bay Fair Center By Valentine's Day

After 46 years the business that started in San Leandro will be relocating to a new superstore in Dublin's Hacienda


If you plan to say "Valentine's Day" with precious metals or gems, it might pay to visit Barons Jewelry in Bay Fair Center.

On Feb. 14, the 46-year-old firm will close its San Leandro location in a long-planned consolidation. In the interim, the jewelry store will be holding a sale of up to 70 percent off on select items.

"We'd rather sell it than move it," Barons' owner Ronnie Heller told Patch.

San Leandro's loss will be Dublin's gain.

Heller said he will open a Barons Legacy Showcase in the Hacienda Shopping Center sometime in April.

The consolidation in Dublin will also affect the Barons Jewelry store in Pleasanton's Stoneridge Mall.

Heller said a few days before the Dublin store opens, he'll hold a closeout sale in Pleasanton store with the same intent -- sell it rather than move it.

At the end, Barons will have a single superstore in Dublin.

"This is something we've been planning for 13 years," Heller said.

Barons History

The company first opened in Bayfair Center in 1967. Heller said the two partners were Bart, his dad, and Ronnie Goodstein.

"They put the two names together and got Barons," he said.

In 1981, Bart Heller bought out Goodstein and made it a family business.

Current owner Ronnie Heller was born in 1964.

Ronnie Heller started working at Barons before he graduated San Leandro High in the Class of 1982.

Bart Heller ran the business until he passed away in 2001. Ronnie Heller said he bought the company from the estate two years later.

Ronnie Heller said shortly before his father died they had discussed the idea of creating a single superstore. But his passing and intervening events delayed those plans.

"That's the story in a nutshell with a lot of blood, sweat and tears in between," he said.

What precipitated the move at this precise time Heller didn't say.

But the choice of Dublin was easy.

"I grew up here in San Leandro but now I live out there and am part of that community," he said.

Do you remember shopping at Barons? For what? Do you see any wider significance in the move?

Know of a business opening or closing? Tell Patch about it using this simple form for our Sprouts & Shutters series.

Kathy Noyes February 05, 2013 at 02:50 PM
I can't believe Baron's in San Leandro is closing!! That store has been a part of the city forever it seems. I have so many happy memories shopping with my family at Baron's. They always had the most beautiful and different pieces, and the customer service was outstanding. My family and I were always treated like family when we went in the store. I hope all of the wonderful staff will be at the new location. I wish Ronnie and all the staff nothing but the best in their new location, and I can't wait to come and do some shopping! Best wishes! Kathy Noyes
Patti (Zemola) Erdely February 05, 2013 at 03:59 PM
My husband and I bought our engagement and wedding rings there exactly 30 years ago today 02/05/13. I am sad that my San Leandro landmarks are disappearing. I hope they are successful in Dublin. My husband and I were very happy with this store.
Suzanne Pershing February 05, 2013 at 09:39 PM
I am sorry to see them go - a good company and a good family. Bart Heller was my landlord for a while when I owned a business on MacArthur Blvd. He was always fair and honest.
Carol Parker February 06, 2013 at 01:05 PM
Bart Heller was so well known and respected in the San Leandro and Castro Valley communities. It is a real loss that the store is closing. I wish his son and the rest of the staff well at the Hacienda location and will definitely make the trek there because they have been trusted jewelers to our family over the years. From Valentine's necklaces and Bat Mitzvah gifts to watches and rings, we always knew we could count on their kind service whenever there was a special event to celebrate.


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